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Knowing is not enough, “just do it!”

Paul, one of our clients, just told me that he knows very well that he should regularly call his business prospects but he complains that he has so much administrative work that he can’t find enough time for that! Most surely, like Paul, you know full well what you should regularly do and you are trying hard! But possibly, like Paul, you often don’t succeed and fall back to unproductive routines, and even procrastination. You know what is vital for your business and should take more of your time, but then why is it that you don’t change your patterns? We all know that we create our habits and then they shape us! There is an abundant and fascinating literature on the topic, encouraging us to

 

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