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What if your colleagues discriminated against you, just for being assertive? Unfortunately, gender bias is a reality in today’s workplace. An in-depth study by VitalSmarts reveals women’s perceived competency drops by 35 percent and their perceived worth by $15,088 when they are equally as assertive or forceful as their male colleagues. Assertive men are also punished, but to a much lesser degree. Emotional inequality is real and it is unfair. If not acknowledged or managed well, social backlash can adversely affect an individual’s career and can prove costly to an organization’s effectiveness. And while it is unacceptable and needs to be addressed at a cultural, legal, organizational, and s
