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Buyer dominance and business ethics: can a Rottweiler genuinely take care of a Chihuahua?

What follows is the description of the relationship between a small-size, organic food-growing company led by a woman and a big international retail food chain. It underscores the difficulty a large business has to truly understand its impact when purchasing from smaller enterprises. This confirms the need for a careful and caring leadership of the buyer-supplier relationship and the obligation of fairness on the part of the big players to protect smaller-size partners without compromising the business value creation, while applying higher ethical standards. An old story: aggressive buyers At a recent major procurement conference, the topic came up again of suppliers being confronted with th


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