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Millennials want more than just financial performance

According to a recent study, 87% of millennials think that companies have to serve a higher purpose, something good beyond pure financial results. Here is a list of questions you may ask yourself in order to better cope with this new(?) demand from millennials: Are our companies of the industrial revolution 4.0 promising this "good" thing to the stakeholders? Have we formulated Purpose 4.0 for the next decade in line with Industry 4.0? Do we know, how will people benefit from the latest technological advancement, will it serve human dignity more? Do we know what sort of behaviors do we need to change/ influence in order to deliver "good" to people? Do we have a systematic model to influence

 

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