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Clarification of the purpose

Creating alignment between what people believe in, think, say and do.

Clarification of the purpose

Sometimes, people feel that the venture's declared purpose differs from everyday reality. It's no surprise that there is low alignment.

Clarification of the purpose

It cannot be overstated how important it is to have a clearly defined purpose. Unfortunately, many ventures operate without this clarity, which has detrimental effects on employee morale, financial performance, and overall reputation.

The Problem: Lack of Clear Purpose

Employee Morale

  • Statistic: 71% of employees feel disengaged when they don't understand their company's mission or values. (Source: Gallup)

  • Impact: Low morale leads to higher turnover rates and reduced productivity, costing companies an estimated $450-$550 billion annually in the U.S. alone.

Financial Results

  • Statistic: Companies with a clear sense of purpose outperformed the S&P 500 by a factor of 10 between 1996 and 2011. (Source: Harvard Business Review)

  • Impact: Lack of purpose alignment can lead to misallocated resources, inefficient processes, and financial underperformance.


  • Statistic: 64% of consumers cite shared values as the primary reason they have a relationship with a brand. (Source: Harvard Business Review)

  • Impact: Companies without a clear purpose struggle to build strong customer relationships and can suffer from a tarnished reputation.

The Solution: Clarifying and Sustaining Your Purpose

We believe business is far more than making money through products and services; it can be a force for good.

We challenge some of the assumptions and beliefs that shape decision-making and behavior in business and believe a company can adopt a more comprehensive, richer view of what a business exists to do in the world by having:

  • A reason for being beyond simply making money: where profit is an outcome rather than the core goal.

  • A more realistic view of people: recognizing that any business is a social organization and each person is "a someone, not a something."

Taken together, these alternative ideas orient the business to focus on its impact on people and the planet, alongside producing goods that are truly good and services that truly serve. Crucially, they change the way the business thinks about people, recognizing that the business is first and foremost a network of relationships in which people matter.

Employee Alignment

  • Benefit: A clear purpose aligns employees, leading to a 30% increase in innovation and 40% higher employee retention. (Source: Deloitte)

  • Outcome: When employees understand and connect with the purpose, they find their work more meaningful and are more motivated to contribute to the organization's success.

Financial Performance

  • Benefit: Purpose-driven companies achieve 20% higher profitability than their counterparts. (Source: Deloitte)

  • Outcome: Clear purpose directs strategic decisions, leading to better resource allocation, efficient processes, and superior financial performance.

Enhanced Reputation

  • Benefit: Companies with a strong sense of purpose see a 12% increase in brand loyalty. (Source: PwC)

  • Outcome: A well-defined purpose resonates with customers and stakeholders, enhancing the company's reputation and fostering long-term relationships.

Our Service: Catalyzing Purpose Clarification

With 7d6 Wellbeing Solution, we help organizations clarify and sustain their purpose, driving them to the next level. Our approach involves:

  • Building on Achievements: We start by recognizing and leveraging your successes and strengths.

  • Stakeholder Involvement: We engage all major stakeholders to ensure broad-based support and alignment.

  • Sustainable Purpose: We help you define a purpose that is clear and adaptable to the evolving business landscape.

How We Help

  1. Discovery Phase: Understanding your current state and aspirations.

  2. Purpose Articulation: Defining a clear, compelling purpose that aligns with your values and vision.

  3. Implementation: Integrating the purpose into every aspect of your business, from strategy to daily operations.

  4. Sustaining Purpose: Providing ongoing support to keep the purpose alive and relevant.

Ready to Transform Your Organization?

Discover how a clear purpose can elevate your business. Contact us today to learn more about our services and start your journey toward a more aligned, meaningful, and financially successful venture.

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