Business orientation

It seeks not simply to make profits but to identify goods and services it can provide that help meet the needs of people and the planet without adding more problems or exploiting people. 

It envisages a positive impact on the world, which shapes its thinking and drives decision-making in the core business, so there is a straightforward, simple, and credible narrative that links the purpose to the strategy and to the outcomes and impact that arise from the strategy (both financial and non-financial).

How can all be involved in maintaining the financial stability of the organization?